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First, let's define what a keyword is. A keyword is a word that is typed into a Internet search engine, such as Google or Yahoo! to locate more information on a topic or subject. The more definitive the word the more accurate your search results will be. For example, if someone wanted to find information about green apples, the best keywords to use about that topic would be ´green apples´ and not apples, or the word green standing alone.

Second, appropriate and accurate keywords are very important to advertisers and general information providers. When an advertiser and/or information provider (all Hubpages writers are one or the other or both) chooses keywords in their title headings or website address, the keywords should be those that represent the topic or product accurately. Using accurate and representative keywords will help the website to have a more accurate placement in search engines. That will lead to a higher degree of people being able to find the information that he or she is searching for.

Keywords are very important to advertisers. Advertisers who use keyword advertising companies such as Google or Yahoo! depend heavilly on keywords to help drive traffic to their websites to help promote sales of their products or their services. Free Keyword tracking is also available on a number of websites. 

The words keyword and keywords probably were probably not a part of our language vocabulary until the introduction of the Internet, which in and of itself wasn't that long ago. Nowadays the phenomena of keywords is generating billions of dollars for website owners and bloggers around the world. The next time you are thinking about a good title to incorporate into your advertising campaign, website address, or blog, consider the use of good, strong, and appropriate words to use as keywords. Good keyword choices will help drive more traffic to your web page or website.  Online Internet viral advertising, publishing, marketing and sales has become an annual billion dollar business enterprise!