Mac Cosmeticsmac
MAC Cosmetics confirmed on Facebook that Lady Gaga will be the next Viva Glam spokesperson launching in early 2011. Lady Gaga was previously a Viva Glam spokesperson in a AIDS Fund campaign with Cyndi Lauper raising over $190 million for the cause.suffering from AIDS. Since the campaign started the spokespeople chosen are alternative, influential and even provocative with RuPaul (a drag queen) being the first spokesperson and KD Lang, Pamela Anderson and Dita Von Tees being involved in later campaigns.
MAC Cosmetics announced on Facebook that they have signed Lady Gaga for a second year as the spokeswoman for its Viva Glam campaign. The previous Gaga-Lauper campaign was the most successful ever for the MAC AIDS Fund. The new shoot showed Gaga looking more natural and almost angelic and was styled by Nicola Formichetti Thierry Mugler creative director.
Lady Gaga has signed on for a second year as spokeswoman, this time on her own. The ads are to be shot by Nick Knight and styled by both Thierry Mugler and Gaga stylist Nicola Formichetti.With Lady Gaga’s style, how could the campaign go wrong MAC hopes for another successful campaign for their important cause.Formichetti and photographed by Nick Knight, alongside the 2010 campaign image with Cyndi Lauper.
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